Ready to drink cocktails have come a long way since the disaster that was Bud Light Mixxtails. One of the latest to market is Vrai canned cocktails. Unlike many malt-based brands, like Smirnoff Ice or Mike’s Hard Lemonade, Vrai is actually made with vodka. Current options are Green Tea, in case you like to pretend you’re drinking something healthy, and Tangerine, which doesn’t get nearly enough love in the cocktail world. They also have a Paloma in the pipeline for the summer. We were big fans of these Vrai canned cocktails, as evidenced by three out of four of them being consumed by one member of the Boozist team before anyone even noticed.
“Vrai does a really nice job of blending authentic flavors, a clean vodka taste, and respectable ABV. It’s honestly delicious… probably why they call it ‘Vrai.'” ~Atanna Essama
$3, Drink Vrai
Vrai canned cocktails partial press release
Vrai Tangerine, Vrai Green Tea and Vrai Paloma are now available across select retail outlets in the Midwest, Florida, California, Texas and New Jersey. Vrai Vodka Drinks is carving out its own niche on crowded retail shelves by offering a great-tasting, all-organic, natural ingredient option in the fast-growing packaged spirits beverage category. These products are packaged in eye-catching Ardagh 12 oz. Sleek beverage cans, taking advantage of the best in environmental considerations as cans are recycled at more than double the rate of any other beverage package.
Nicholas Piekoszewski, Managing Partner, Vrai Drinks, says it was time for consumers to be offered a truly organic spirit beverage with full ingredient disclosure. “Most other drinks in the flavored malt beverage or spirits category contain high-fructose corn syrup, artificial flavors and colors and preservatives,” he asserts. “Our vodka drinks are certified organic, gluten-free and all natural, with full disclosure of our ingredients on every product. The result is exceptional taste as well. It’s like ordering a fresh craft cocktail at your favorite bar and then having it packaged in great looking cans.”
Nicholas says the company’s choice to package Vrai in aluminum beverage cans is to take advantage of the inherent benefits of the package, including portability as cans are allowed at pools, beaches and golf courses. “And we can use the entire surface of the can to showcase our brand and ingredients in a colorful way, where other pack types are limited in terms of space,” he says.