If you’re going to create a holiday, you need to host a great party. Anything less – or stereotypical – is a first class ticket to the bottom of my Facebook calendar. Sorry National [insert foreign spirit] Day.
Continuously raising the bottle bar, the folks at Goose Island took over an empty warehouse to celebrate 312 Day (a.k.a. March 12). They stocked said warehouse with the freshest beer imaginable and then handed a microphone over to retro-soul, yet surprisingly pop, Mr. Mayer Hawthorne for a free concert.
Naturally, we felt the need to sneak a camera into the party to capture a few pictures for your viewing enjoyment. Just don’t tell Mayer.
Even though the brand outgrew its status as craft beer, the Goose Islanders in Chicago remain authentic to the craft of brewing innovative beers and knowing how to party. A conversation with someone from the Island of Goose is just as much about the perfect environment to grow hops, as it is about bumming around Europe, skiing in Boulder, and striking the perfect photo booth pose.
In many ways, the 312 Day party was a grassroots celebration of what we love about the craft beer seen: good beer, good music and good people. In the craft beer scene, I image the brand as the cool older brother that made it big and likes throwing a good ragger every now and again. His spirit hasn’t changed, just his paycheck.
Migration Week is just around the corner. So don’t miss out next time.
312 Day Photo Booth Poses Worth More Than 1,000 Words
Photo credits: Concert pics – Joe Piehl; atmosphere shots – Chris Hund for GI; Photo booth shots – a combination of free beer and a camera