Boozist

Saint Archer Gold Beer is Helles Good

saint archer gold beer cans

While Bud Light and Miller Lite squabble over who’s ad campaign is cornier, MillerCoors is Dig Dugging deeper into the light lager game with Saint Archer Gold. With only 95 calories and 2.6 carbs, the new Helles-style takes aim at the same young, health-conscious drinkers that have made Michelob Ultra the sixth best selling beer in the country. Saint Archer Gold was born in Saint Archer’s tap room in San Diego but has been scaled up through various MillerCoors breweries. For a beer with dramatically low calories and 4.2% ABV, it actually has a good amount of flavor.

It will be interesting to see if the brand follows the same model as Michelob Ultra and sponsors every athletic event they can find. If there’s one thing runners want after (or during) a race, it’s beer.