Best bourbon on the planet now being sold as Pappy Van Winkle jello shots.
Pappy Van Winkle mania is in full effect. Everyone with a loose wallet and a taste for expensive whiskey is somehow still scrambling to get his or her hands on a bottle of Pappy Van Winkle even though it came out last fall. There are Pappy Trackers, bar release parties, and bums doing mental math of how much Old Heaven Hill they could buy with that money. Hell, you can drop $400 on 8 empty bottles on eBay right now.
Meta bar decided to make light of the great bourbon chase by creating Pappy Van Winkle jello shots, and I’m fully on board with it. I subscribe to the idea that the best way to drink whiskey is however the hell you want to. Sure, I wish it wasn’t being completely wasted on unworthy tastebuds, but it would take a 5-fold increase in production before I could get it anyway so it’s not like they’re taking it away from me.
The bar is selling 15-year Pappy Van Winkle jello shots for $10 a pop, which means they’re making a killing on it. MSRP for Pappy 15 is $80. I don’t know what bars pay, but even if they’re paying retail, Meta is still going to crush it. Why? With the standard jello shot recipe you get about 100 shots out of a fifth of bourbon. That’s $920 straight cash homie. Meta has allotted two bottles to this glorious nonsense so back up the Brinks truck. Added bonus? Brokedicks like me who are writing about the bar.
Unrelated: Meta hosts Wu Tang Wednesdays, making it my favorite bar I’ll never visit.
Pappy Van Winkle is great bourbon; don’t get me wrong. I was fortunate enough to drink the entire line back when it was freely poured at WhiskeyFest, but it’s absolutely worth face value. It’s definitely not worth the $650, $900, and $1,300 that 15/20/23 are going for on Craigslist right now. Give me a bottle of Bookers, and I’m happily hammer.
Pappy Van Winkle Jello Shot Update:
When looking to link to an old post of mine on Guyism, I discovered that this story is from last fall. That makes much more sense considering when the juice gets loose. I’m not deleting it though, because I can use more content on Boozist right now.