Boozist - Drinking Better Means Enjoying More

Astral Margarita joins the ranks of excellent premade cocktails

Not long after posting about Diageo’s new bottled cocktails, the company has added yet another cocktail to the mix: the Astral Margarita. Margaritas aren’t all that complex, and I typically have all the ingredients on hand at any given...

Automatic Jello Shot Maker – Coming to a Bar Near You

Jello shot maker makes bar a nightmare. Do you hear that? It’s the sound of 21 year old girls shrieking. Why? Because they just found out the bar has an automatic jello shot maker. “OMG this is totes the...

Beer the Musical is Improv Everywhere’s Most Intoxicating Work Yet

Beer the Musical pairs two forms of entertainment: beer and broadway. I’ve long been a fan of Improv Everywhere, but Beer the Musical might be my favorite performance yet. Yes, it’s because it involves beer...

Goose Island Tasting Room and Tour are Things of Beauty

Goose Island Tasting Room is the perfect place to start one of Chicago’s best brewery tours. I had the good fortune to hang out at the brand spankin’ new Goose Island tasting room located at Fulton &...

Space Margarita is Out of this World

Jose Cuervo makes universe’s first space margarita. I drink my margaritas on the rocks, but I certainly have nothing against a frozen margarita. That’s especially true if said cocktail is a space margarita...

Birthday Cake Wine is a Real Thing That Exists on Earth

Forget flavored vodka. Drink birthday cake wine!

Budweiser Blind Taste Test Goes According to Marketers’ Plans

A Budweiser blind taste test feels like a throwback to the old school Pepsi Challenge, only there wasn’t a second beer to try along side it. Now that I think about it, I really miss the cola wars. Back to modern...

Caffeinated Club is the Best New Mixer for Drinkers

Caffeinated Club eleminates the need for Red Bull and terrible flavored vodkas.

I Was a Bartender For One Night and T’was One Night Too Many

I was recently approached by Thrillist to write an article about a bartender keeping his cool under pressure. If that sounds like an ad for a deodorant company, that’s because it is. Gillette was sponsoring the...

Jameson Wants You to Take Shots for St. Paddy’s Day

Long Live the Shot!

Forget Taking Shots – Family Feud Contestant Wants a Cup of Alcohol

Family Feud contestant suggests you order a cup of alcohol. There are plenty of ways in which to order booze. You can get a shot (1.5 ounces). Feeling cheeky? Order a nip (50mL). Really want to get after it? Order a...

Jagermeister “56 Parts. Best as One” Campaign is Beautifully Puzzling

Jagermeister 56 Parts. Best as One is a new campaign from the original Fireball. Jagermeister was the shot of choice for years for those fools who hated whiskey and tequila, and it was around long before...

Blue Moon White IPA has Better Crossover Than James Harden

Blue Moon White IPA might be the mashup for which you’ve been waiting. If you’re wondering why that bottle of not-for-resale Blue Moon White IPA is sitting in a plant, it’s because I’m bored of...

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