National Dive Bar Day now exists thanks to Seagram’s 7

National Dive Bar DayNational Dive Bar Day is the newest fake holiday on the official docket. And much like the others, there’s definitely a brand behind this one. The driving force for the creation of National Dive Bar Day is Seagram’s 7, and I can’t think of anyone more appropriate. The 7&7 is about as divey as it gets. It’s quick and easy, makes you happy for no particular reason, and always gets the job done. It’s also why the celebration takes place on 7/7.

So get out to your favorite hole in the wall to celebrate National Dive Bar Day on July 7th. Buy some weird, off-brand potato chips that might have predated the cash register and throw back a few basic drinks. It’s ok to take a night of from drinking bacon washed Sazeracs and just have a simple 7&7. Hell, you could even have a Budweiser.

If you happen to be in Chicago, you’ll find the Boozist crew at Snickers for National Dive Bar Day. It fits the bill so well that they don’t even have a real website. And if you can’t make it to a bar because you’re too lazy and/or just don’t care, you can bring the dive right into your living room.

Seagram’s 7 & 7 Recipe

  • 1.5 oz. Seagram’s 7
  • 5 oz. 7UP
  • Slice of lime

Add Seagram’s 7 and 7UP to a highball glass with ice. Stir. Add a lime. Drink. Repeat.


First ever National Dive Bar Day by Seagram’s

Colin Joliat
About Colin Joliat 332 Articles
Colin Joliat is the brains behind this rinky-dink operation. He covers the alcohol industry with two parts information, one part comedy, and one part WTF is wrong with this guy. He's written for Brobible, Guyism, Thrillist, CoolMaterial, Craft, and more.