National Dive Bar Day is the newest fake holiday on the official docket. And much like the others, there’s definitely a brand behind this one. The driving force for the creation of National Dive Bar Day is Seagram’s 7, and I can’t think of anyone more appropriate. The 7&7 is about as divey as it gets. It’s quick and easy, makes you happy for no particular reason, and always gets the job done. It’s also why the celebration takes place on 7/7.
If you happen to be in Chicago, you’ll find the Boozist crew at Snickers for National Dive Bar Day. It fits the bill so well that they don’t even have a real website. And if you can’t make it to a bar because you’re too lazy and/or just don’t care, you can bring the dive right into your living room.
Seagram’s 7 & 7 Recipe
- 1.5 oz. Seagram’s 7
- 5 oz. 7UP
- Slice of lime
Add Seagram’s 7 and 7UP to a highball glass with ice. Stir. Add a lime. Drink. Repeat.