Most Interesting Man in the World Goes to Mars… For Good

The Most Interesting Man in the World’s run comes to an end

We’ve learned a lot from the Most Interesting Man in the World, but Dos Equis is officially moving on from the man who gave their brand a universal identity. It’s a sad day for one liners and Dan Bilzerian wannabes everywhere.

Had Dos Equis not made an absurd amount of commercials, I’d put together a list of his top tidbits of wisdom. But let’s be honest; you all already have your favorite lines, and I have better shit to do. Instead I’ll leave you with my bastardization of one of his bests:

There’s a time and place for Fireball. Never and nowhere.

Check out his final spot before he heads to the big red rock in the sky. Enjoy hanging out with Matt Damon, Most Interesting Man in the World. You’ve earned your forced retirement.

Dos Equis is saying #AdiosAmigo to “The Most Interesting Man in the World,” as he heads on a one-way “Mission to Mars.” The latest spot from Dos Equis, “Mission to Mars,” will be the last commercial featuring actor Jonathan Goldsmith as “The Most Interesting Man in the World.” Fans can rest assured that Dos Equis will reveal a new Most Interesting Man in the World in 2016, as this is not the end of the campaign, but an evolution.

“From superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character. We know ‘The Most Interesting Man in the World’ will continue to endure and grow, as the character’s story is bigger than one individual,” said Andrew Katz, VP of Marketing for Dos Equis. “Stay Thirsty isn’t just a tagline – it’s a mindset Dos Equis embraces daily to connect with our consumer and inspire everything we do.”

In preparation for this extraordinary journey and to help fans make this Cinco de Mayo even more intriguing, The Most Interesting Man will be giving away his Coveted Collection of worldly possessions including the tuxedo he wore to his last Masquerade, his Spanish guitar and matching mariachi suit, and even his astronaut suit from his 2010 stratosphere. For more details, visit DosEquis.com in early-April.

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Colin Joliat
About Colin Joliat 293 Articles
Colin Joliat is the brains behind this rinky-dink operation. He covers the alcohol industry with two parts information, one part comedy, and one part WTF is wrong with this guy. He's written for Brobible, Guyism, Thrillist, CoolMaterial, Craft, and more.