Kick backs are typically only for corrupt politicians, but Miller Lite has quietly been giving their fans kick backs all summer. Well, as quietly as a massive beer brand can be.
While this is obviously just clever marketing, I like when brands run campaigns that actually offer some sort of benefit. Giving people things they didn’t know they wanted is a better way to create brand loyalty than just telling them about your product.
Does anyone need a giant Miller Lite Jenga set or branded cooler? No. Do they want one? Yeah, probably. Especially if they had both so they could use the cooler as a base for the Jenga. The games would go much faster because people would be in a hurry to lose so they can open the cooler and get another beer.
I haven’t gotten any of these kick backs or partaken in any of the events, but being in Chicago, I heard about Miller Lite taking everyone from Cork & Kerry to the White Sox game. The Sox lost to the Yankees 9-0, but that’s all the more reason to drink beer. Plus I’m a Tigers fan so I was silently celebrating.