Jagermeister 56 Parts. Best as One is a new campaign from the original Fireball.
Jagermeister was the shot of choice for years for those fools who hated whiskey and tequila, and it was around long before Fireball’s tiny cup of cinnamon sugar. It also has benefits beyond just the booze. Not only will Jager’s 56 herbs and spices kickstart your senses, it’s a digestif, making it perfect for post-meal chugging (responsibly).
Jager is also responsible for what I believe to be the 2nd best marketing campaign in the history of spirits, behind only Absolut inventing premium vodka. I’m talking about the Jagermeister Tap Machine. You know, the one that ensures icy cold shots of Jager on demand. While other bottles fought of every inch of backbar and eyeballs by growing taller, brighter, or more Aggro-Craggily shaped, Jager rolled in and claimed more than a square foot of real estate with their bright orange and black box that’s akin to a Greek Siren for shot lovers. It’s absolutely brilliant.
The new Jagermeister 56 campaign won’t be as intoxicating, but it’s still very eye-catching. To represent the 56 ingredients – take THAT KFC! – in their secret recipe, Jager commissioned three artists to create unique wooden works-of-art representing the brand’s pillars – heritage, ingredients and process. Each of them is comprised of 56 individual pieces that fit together like a puzzle. Maybe it’s just the puzzle lover in me, but I think they look pretty awesome.
Cheers – Yeaaah! Studio
Fount – Olivia Knapp
The Process – DKNG Studios
Now get out there and rediscover your love of Jagermeister!