Fake Booze & Food Holidays Need To Stop

Food holidays and national celebration of one particular alcohol days need to die a quick death.

It started with a few booze & food holidays days here and there. It was a harmless excuse to drink a beer on a Tuesday or have a margarita some random Sunday. Now, it’s gotten out of hand. It’s become obnoxious, and they’ve taken all the fun out of fictitious celebrations.

Every week there’s a new day for which I’m supposed to make cocktails. Why? Because some paid $140 to have it listed in a stupid database and created a hashtag. Recently I almost didn’t post my delicious mojito recipe because it was too close to National Mojito Day. Now that would be a travesty, and it’s 100% counter to what these brands are hoping to attain.

I love getting pitches from PR/Marketing companies, and the majority of the people sending them are awesome. Hell, that’s how I decide what to drink half the time. I just don’t want them to be tied to some stupid fake holiday that people pretend is real. Send me a great cocktail using your product, and I’ll make it any day of any month. /rant