Def Leppard beer is the latest addition to growing list of boozy celeb collaborations. They’ve teamed up with Washington’s Elysian Brewing to create Def Leppard Pale, a mashup of British rock and Northwest hops. The name leaves a little to be desired, but as the song goes, “Action! Not Words,” and this beer definitely has some action. It’s really easy to drink for something that’s 6% ABV, making it perfect for the picture of life on a tour bus that most have in their head. Def Leppard Pale is certainly not lacking in flavor either, meaning it should last long beyond the tour for which it was created.
The Def Leppard beer is available in 16oz cans and on draught at most Def Leppard concert venues and select bars. If you happen to be in Chicago for the tour tonight you can find it at Wrigley Field, but if you didn’t get tickets you can still partake at bars like Old Crow Smokehouse, Smoke Daddy, Rizzo’s Bar and more.
Def Leppard beer press release
Two fanatics of their craft, DEF LEPPARD and ELYSIAN BREWING COMPANY have joined forces to bring you a one of-a-kind beer, Def Leppard Pale (6% ABV) — a collision of legendary British ale with Northwest hops. Set to release in sync with the colossal co-headlined Def Leppard and Journey tour, Def Leppard Pale will be on sale starting May 23 (the second tour stop at Times Union Center in Albany, NY). Available in artistically-designed 16oz cans and on draught at most Def Leppard concert venues and select restaurants, bars and pubs.
Def Leppard’s Joe Elliott stated, “I love craft beer — it’s the indie side of the beer industry. You get the rock ’n’ roll and the creative, and it tastes amazing. We can’t wait for our fans to try it!”
Joe Bisacca, Elysian CEO and co-founder stated, “Music has been a part of Elysian since its inception. We grew up watching Def Leppard music videos in the 80s, and now, to work and brew beer together is f****** cool.”
At 6% ABV, Def Leppard Pale is a classic amber color with notes of caramel, citrus and pine. Cascade, Chinook, Simcoe and Magnum hops were used for bittering. Def Leppard Pale is approachable with a clean finish.
Music has been embedded in Elysian Brewing Company’s soul since its founding in 1996. Both co-founders are music lovers and call the birthplace of grunge, Seattle, home. From naming the seasonal favorite Superfuzz after a guitar pedal to brewing Men’s Room Original Red for The Men’s Room Radio Show on 99.9 KISW The Rock of Seattle, music is engrained in the brewery’s DNA.
For Def Leppard, 2018 represents another milestone as the group unleashes its full catalog on digital platforms for the very first time and embarks on a massive worldwide co-headliner tour alongside longtime friends and fellow rock legends, Journey.