Vodka is 90% marketing, and what better way to grab attention than by having the coolest vodka bottles on the shelf?
I’ll argue until my dying day that you can taste the differences between vodkas, but the fact remains that taste isn’t the initial selling point for most consumers. Being one of the coolest vodka bottles on the shelf is typically enough to get someone to buy it at least once, and then it’s just a question of if the vodka inside is worth getting again.
I’ve only consumed a few of these, but you probably aren’t here for tasting notes. If you are, you can’t do much better than Absolut Elyx and Purity, and you certainly can’t do much worse than Jazz.
Coolest Vodka Bottles (in no particular order)
What brands did we miss? Leave a comment on Facebook so we can slap our foreheads in shame.