Colin Joliat
Bud Light Party announces existence and candidates
The Bud Light Party sounds significantly more fun than the republicans or democrats. The GOP used to have the most comical candidate in the game, but it’s a whole new world with Seth Rogan and Amy Schumer at the helm.
Right now there is nothing more timely or talked about than the presidential election. At a time when debates get heated and “unfriending” is at an all-time high, The Bud Light Party offers something everyone can agree on. A party that invites everyone. A party that knows how to party. A party that isn’t a political party at all.
The Bud Light Party ad campaign is part of AB’s new “Raise One to Right Now” tagline. Supposedly they’ll be commenting on all sorts of cultural moments, starting with Super Bowl L. If they let Seth Rogan and Amy Schumer do the writing, this could be a stellar year for beer commercials.
The Bud Light Party steps onto the national stage today with a mission to unite modern beer drinkers. The new campaign from America’s most inclusive beer brand will celebrate bringing people together – for fun – over a beer. The Bud Light Party is the first campaign to bring to life Bud Light’s new “Raise One to Right Now” tagline, designed to provide a unique and light-hearted Bud Light perspective on timely cultural moments – starting with Super Bowl 50.
Leading this humor-based campaign is comedic duo Amy Schumer and Seth Rogen – the faces of The Bud Light Party. Starting with a Super Bowl ad and continuing in national broadcast and digital creative throughout the year, Schumer and Rogen will rally beer drinkers to put their differences aside and agree to agree on Bud Light.
“This is more than just a Super Bowl ad,” said Bud Light vice president Alexander Lambrecht, “it’s a completely new communication of what Bud Light stands for – inclusivity, positivity and fun. The Bud Light Party allows our brand to live in the right now.”
via AB Newsroom
