Bud Light introduced a new hero to the world, the Bud Knight, during Bud Light’s Super Bowl commercial. And while he’s not quite as impressive as Martin Lawrence as the Black Knight, he did break out some Charlie Hunnam / King Arthur’esqe moves. Dilly, dilly!
As promised, the third spot in Bud Light’s epic “Dilly Dilly” Super Bowl Trilogy is finally here!
Bud Light’s Super Bowl commercial “Bud Knight” picks-up immediately after the cliffhanger of “Ye Olde Pep Talk,” — finding the King and his brave army on the field of battle facing insurmountable odds (fighting for the last stack of Bud Light 12-packs that are just within sight).
Directed by Jim Jenkins
Filmed in New Zealand
Created by Wieden + Kennedy